Abstract—Pamurbaya area has a very good tourism potential, considering the area of mangrove conservation has a diverse wealthy flora and fauna, so it has the potential as an educational tour for the people of Surabaya. The mangrove conservation area has become a new tourist destination. The presence of tourists can give a positive and negative impact to existing biota. Sign system with the concept of ecogreen is a necessity as well as hope in directing and educating the community towards the sustainability of the conservation area of mangrove forest. Research Methodology used is qualitative approach. While the methods of collecting data are through interviews, observations, literature studies, and study competitors. Data analysis techniques include data reduction, data presentation and conclusions. This is followed by the exposure of design ideas, design alternatives, and design decisions. From the research results obtained key message "informative and green" with Airfly typeface. The colors used and corresponding to the key message include dark green (C: 79, M: 52, Y: 82, K: 66), the light green color (C: 81, M: 35, Y: 93, K: 27), and the light brown color (C: 23, M: 39, Y: 66, K: 0). While the basic form of EGD is designed in a form which can be interpreted as a tree. The dimension of EGD has a height of 180 cm and a width of 80 cm. The sign system has been designed to provide easiness and convenience for tourists in getting information.

Keywords: Mangrove conservation area, unfriendly signs system, EGD model