International Conference on Information Technology Applications and Systems (ICITAS), ICITAS2018

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Analysis of Public Trust Factors on Online Media of Travel Website
Putri Pradnyawidya Sari

Last modified: 2018-05-15


The high users of online media in Indonesia raises the optimism of industry players to start switching to online media business. Digital creators begin to converge all forms of people's lifestyle development with digital technology, including convergence to the travel sector. The number of travel websites that appear on the internet cause the community has many options to use it. Therefore, when the travel website becomes very productive on the internet it becomes interesting when doing an analysis of the parameters that affect online media on travel websites and the extent to which the level of public trust on travel website. By using descriptive analysis and multiple linear regression analysis it is expected to provide a compatible analysis of online media, especially travel websites. Based on the analysis of public trust factors on online media of travel website are age variable, educational variable, job variables, expenditure variable, access tool variable, respondent variable using the tool, online media access and variable length of access per day affect the level of trust in online media for travel websites.

Keywords - multiple linier regression; media online; website travel

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